Major accountabilities:

•    Develop Launch readiness plans aligned with regional and global TA teams.
•    Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
•    Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
•    Liaison with external agencies to deliver initiatives for brand
•    Accurate management of budgets for brand.
•    Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
•    Delivery of sales targets
•    Full accountability for brand and delivery of all programmers related to it.
•    Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
•    Disease and market understanding to develop customer insights through appropriate techniques/tools
•    Support and Build team to achieve team goals
•    Management of external agencies to meet team goals
•    Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.

 Key performance indicators/ Measures of success  
•    Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
•    Full financial accountability of Advertising and Promotion budgets within 5%
•    Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
•    Deliver 90% of operational plan, on time and to a high standard.
•    Manage all components of a key brand or components of a priority brand.
•    Build and develop strategic forecasting from a robust patient model.
•    Launch a line extension, new campaign, commercial programme, and/or generic defence.

Key Traits & Competencies:
Traits Must Have:
•Externally focused: Ability to understand and respond to external market changes and influences.
•Resilient & Agile: Capacity to bounce back from difficulties and adapt quickly to changes.
•Ambitious: Driven to achieve and exceed goals.
•Performance track record: Demonstrated success in previous roles and tasks.

Desired Differentiators:
•Curious & Growth mindset: Constantly seeking out new knowledge and opportunities for development and improvement.
Competencies Must Have:
•Understanding Customers & Patients: Ability to understand and meet the needs of our clients and patients.
•Strategic Launch Planning & Execution: Skilled in crafting and implementing effective launch strategies.
•Team Building & Leadership: Drive to create a cohesive, collaborative team environment and provide directional leadership.
•Smart Risk Taking: Willingness to take calculated risks that can lead to innovation and progress.

Desired Differentiators:

•Healthcare Ecosystem Knowledge: Understanding the interconnections and dependencies in the healthcare sector.
•Cross-functional Collaboration & Impactful Communication: Effective at working across departments to achieve common goals and communicating ideas clearly and persuasively.

  Job Dimensions  
  Number of employees: 0
   Financial responsibility:
    Contributes to overall sales target <$m
    Budget responsibility for projects <$ m
    Impact on the organization: Medium - High

    Ideal Background:  
    Education:    • University degree or equivalent in Science, Marketing or Business qualification.
    Experience:   • 3-5 years of experience in field sales or related marketing services, with a minimum of 2 years as a brand manager, preferably with experience in Launches and dermatology therapy area. 

   Languages:       Fluent in English (Oral & written)